Success breeds success, especially on search engines. When a search engine finds multiple sites matching a keyword search, they give higher ranking to those with the most traffic (since popularity implies satisfaction). Of course, the sites closest to the top of the list are the ones users try first...making popular sites even more popular. So, how do you outrank your better-known competitors? By "hitching" your site to SYOBnow through the Directory. Since SYOBnow gets thousands of visitors daily, SYOBnow links typically appear on the first page of search results. Searches that match SYOBnow Webmall categories bring prospects directly to the category page where your business is listed.
No one can guarantee which sites will be listed in standard search results (the ones on the main part of the page) because they're based on a mathematical analysis of Web content that's hanging constantly. The only way to be sure your site turns up on search engines is to buy an ad - the "sponsored links" you see on a separate part of the page. If you don't want to pay for an ad, listing your products in the SYOBnow Web mall is the next best thing.
